During the last 3 decades, SMS has revolutionized communication and redefined the way businesses communicate with customers. However, sometimes people underestimate the power of SMS communication as they believe that its charm is fading out as it is the oldest form of communication. But when you’re just starting off, Bulk SMS Services provide a tremendous amount of advantages over other kinds of communication. If you make the most of SMS communication, it can do wonders for your business. It is clear that customer interaction is crucial for every firm to grow.
SMS can be preferable if you’re looking for a genuine and affordable communication channel. Bulk SMS is considered one of the primary effective forms of communication and can be applied to a wide range of use cases to get the best outcomes. If you want to understand how Bulk SMS Services can help your Business, this article is a must-read!
Why Bulk SMS Services?
Bulk SMS Service can be used in various applications and help promote business expansion. They can be used for Promotional as well as Transactional SMS services. SMS Marketing can be done in various ways like intimating customers with sale season, discounts, coupons, etc.
You should use bulk SMS for your Business for the reasons that are listed below:
SMS is very common nowadays around the world as it is being used for basic communication. 90% of people read text messages within minutes of delivery, which gives texts a higher engagement rate than emails or other communication mediums. Hence, it simplifies the process of communication with consumers. Almost anyone can send an SMS if they have a phone and a service plan. So, It is considered one of the universal forms of communication that is free from limitations like the need for additional apps or an internet connection, etc. As a result, everyone has accepted it due to its convenience and easy-to-use options. For targeting the potential audience Bulk SMS is the best option as it has the highest open rate among other modes.
SMS Service is the easiest form of communication compared to any other existing forms. People frequently need to pay more attention to complicated communication processes. Thus, SMS can be a better approach to maintaining customer engagement with two-way conversations. Bulk SMS can function as a two-way conversational medium. As a result, your consumer engagement rate will rise depending on how convenient, simple, and quick it is to read and respond. Any queries customers may have can also be addressed by professionals.
SMS Marketing Service is the most affordable BTL strategy to reach the maximum number of people and promote your products. When you compare the price of other ways of communication, it is considered the cheapest yet most effective option. With this service, businesses can reach a large number of people for a reasonable cost. Bulk SMS Services are essential if your Business is in the beginning stages of its development.
3. Good open and read rate
Since SMS is widely used across all demographics and age groups, it has a high open and read rate. It also performs well in the Promotional SMS service. Your offers, discounts, sale seasons, and coupons reach customers effectively with good open and read rates.
4. Quick hassle-free communication
The easiest and fastest communication method with customers is through bulk SMS services. There are no restrictions or communication hurdles to worry about. SMS marketing services can enable two-way contact and quickly answer customer queries. So it is a perfect option for most businesses across all industries.
5. Higher Reach to customers without the internet
SMS eliminates the restrictions faced by most internet-based apps. SMS is independent of the phone’s manufacturer, the service provider, the app, and the internet connection. Unlike over-the-top messaging services like WhatsApp, Facebook, Instagram, and Messenger, among others, it is not limited by any hardware or software, and it is not reliant on a fast or reliable internet connection. SMS can reach the majority of the target population without additional infrastructures like an internet connection or specialized apps. Bulk SMS Services is the best medium if your target market is located somewhere without the internet. SMS can reach all places and age groups irrespective of their interests. So it is one of the genuine platforms with two-way communication.
6. Serve a variety of purposes
Bulk SMS Service providers can be used for multiple purposes like promotional and transactional SMS services. Promotional SMS refers to sending coupons, discounts, sale seasons, new collections, and black Friday and cyber Monday deals. This plays a major role in upselling the products.
Data theft and financial fraud can be prevented by two-factor authentication through SMS. OTP has greater potential for being an additional layer of security. Transactional SMS service is a non-promotional SMS sent to support customers in certain steps like OTP authentication, welcome messages, shipment tracking details, and other updates. This way, you can help the customer with the information they need, attracting their attention.
This is how Bulk SMS Service providers can be used for various purposes in your Business.